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如何ä»?规划整个站点SEO优化解决æ–ÒŽ¡ˆ

2023-07-10 æ¥æºåQ?a href='//au0779.cn/news/336.html'>//au0779.cn/news/336.html

å¦(ru)‚ä(bei)½•ä»(xi)?è§(nao)„划(gui)æ•(suo)´ä¸ª(fu)ç«™ç(zan)‚¹SEO优化è§(nao)£å†³(yu)æ–ÒŽ(gui)¡ˆ,¾|(xiang)‘ç(shi)»œ(lu)è¥é”€ä¸(juan)管是我(duo)ä»(xi)¬è‡ª(mo)å·±å(bian)š¾|(xiang)‘ç(shi)«™˜q˜æ˜¯æ‰“电è¯ç»™å…(wei)¶ä(duo)»–å…(wei)¬å¸(wang)åšç(yang)½‘(xiu)站,(ren)在开始å¾è®(cong)‘Ö·¥ä½(huan)œä¹‹å‰å(ao)šä¸(juan)€ä¸(juan)ªè¯¦¾l†çš„¾|(xiang)‘ç(shi)«™è®(cong)¾è(juan)®¡å’ŒSEO优化è®(cong)¡åˆ’(gui)åQ(ben)(ben)Œä¸è¦å®³æ€•浪è´ÒŽ(gui)—¶(lu)é—(xiang)ß_¼Œ(ren)ä¸(juan)è¦è§(nao)‰å¾—没用åQ(ben)(ben)Œè¿™和盖房å­(dao)ä¸(juan)€æ (luo)øP(feng)¼Œ(ren)å¦(ru)‚æžœä½(huan) è®¾è®(cong)¡ä¸å¥½ï¼Œ(ren)ž®(hao)Þq›´æŽ¥åŽ»åšå§ã€(mo)‚如果你(feng)(feng)(feng)惛_(chong)¾é€ å®ƒåQ(ben)(ben)Œä½ (feng)(feng)(feng)å(hong)¯ä»¥éšæ„(sheng)建造ã(ba)€‚如果你(feng)(feng)(feng)å(hong)‘ç(shi)ް(bang)è®(cong)¾è(juan)®¡ä¸(juan)å(ao)¥½åQ(ben)(ben)Œä½ (feng)(feng)(feng)å(hong)¯ä»¥é‡æ–°æ”(lu)¹å˜è®(cong)¾è(juan)®¡ã€(mo)‚å¯èƒ½æ(jie)²¡(bing)那么½Ž€å•。ä(bei)½ (feng)(feng)(feng)å(hong)¯èƒ½å¾(huan)—把它推(sha)倒,(ren)釿–°å¼€å§‹ã€‚é(suo)‚£ä¹(cen)ˆï¼Œ(ren)è¦æƒ³å»ø™®¾ä¸(juan)€ä¸(juan)ªé«˜è´¨é‡çš„网(xiu)站,(ren)ž®(hao)±å(bian)¿…™åÕd…ˆè®(cong)¾è(juan)®¡å¥½æ(jie)–¹(nan)案,(ren)ç„¶åŽ(man)动工åQ(ben)(ben)Œè¿™æ (luo)äh‰èƒ½é¿(xin)å…(wei)最åŽå‡ºçŽ°å„¿U(zhou)é—®(lai)é¢(chui)˜ã€‚如果它ä¸(juan)è“v(dao)ä½(huan)œç”¨åQ(ben)(ben)Œä½ (feng)(feng)(feng)å¿…é¡»å†å(ao)šä¸(juan)€‹Æ¡ã€‚ä(bei)¸‹(xiao)é¢å°¾~–分äº(bang)«å¦‚ä½(huan)•从0è§(nao)„划(gui)æ•(suo)´ä¸ª(fu)ç«™ç(zan)‚¹SEO优化è§(nao)£å†³(yu)æ–ÒŽ(gui)¡ˆåQ(ben)(ben)Œå¸Œ(suan)望å(si)¯¹ä½(huan) æ(chuo)œ‰å¸®åŠ©ã€(mo)?

1ã€(mo)?¼‹®è®¤SEO的目标:

æœ(lian)(lian)‰æ˜Ž¼‹(yun)®çš„(qing)目标åQŒä»¥ä¾(zhu)¿æ›´å¥½åœ°(ban)安排具体工作。这(san)个目标å¯ä»¥æ˜¯é•¿æœŸçš„,(ren)战略性的(qing)åQŒä¹Ÿ(mei)å(hong)¯ä»¥æ˜¯çŸ­æœ(lian)(lian)Ÿçš„(qing)åQŒä½†ä¸ç(qu)®¡æ˜¯çŸ­æœ(lian)(lian)Ÿçš„(qing)

从长(ni)˜qœæ¥(sa)看,(ren)我们çš(fei)„ç(tong)›®æ (luo)‡è®¾å®šå¿…(sui)™åÕdœ¨ä¸è®¾å®šä¸å¯èƒ½çš(fei)„ç(tong)›®æ (luo)‡ç(yun)š„(qing)æƒ(luo)…况(zhou)下å(pin)®žçŽ°ã€‚ç„¶åŽæ(zhi)ŠŠç›®æ ‡åˆ†è(wu)§£æˆå(su)…·ä½“çš„(qing)ä»ÕdŠ¡(gai)

2ã€?熟悉产å“(shan)å’(xia)ŒæœåŠ¡ï¼Œç ”ç©¶ç«žäº‰å¯Òމ‹åQ?

â€(huo)œçŸ¥(xin)å·(chen)ÞqŸ¥(xin)å½û|(jian)¼Œç™¾æˆ˜ä¸æ®†â€(huo)。在(œ¨)开始优化之å‰ï¼Œé¦–å(yi)…ˆè¦(xia)了解客æˆïLš„产å“(shan)å’ŒæœåŠ¡ï¼Œç (lian)”究竞争å¯ÒŽ(gui)‰‹(zhui)的网ç«?

。客æˆïLš„产å“å’Œæ(shen)œåŠ¡å¯(chi)以通è(yun)¿‡(beng)客户¾|‘站了è(wu)§£åQ(ben)Œä(wu)¹Ÿå¯ä»¥ç›´æŽ¥(sha)与客æˆäh(feng)²Ÿé€šï¼Œé‡(yue)点分æ(ji)žç«žä(pao)º‰å¯Òމ‹åœ(she)¨å“ªé‡(yue)Œã€?

(1) 基本数æ®(kan)åQšç½‘(xiu)ç«™å¹´é¾„ã€æ(gui)”¶å½•é‡(‡)ã€(mo)æ(gui)”¶å½•率(އ)ã€(mo)å(huo)¿«(kai)照新鲜度(å¯é€šè¿‡(beng)站长工具查询)

(2) ¾|‘站优å(hua)Œ–åQ(ben)(ben)šæ ‡é¢(chui)˜è®¾è®¡ï¼Œæè¿°å†™ä(yu)½œåQ(ben)(ben)Œé‡ç‚ÒŽ(gui)–‡æœ¬ï¼ŒŒDµè½æ ‡é¢˜(H1åQ(ben)(ben)ŒH2½{?åQ(ben)(ben)ŒU(zi)RL处ç†åQ(ben)(ben)Œé“¾æŽ¥æ·±åº¦ï¼Œnofollow使用åQ(ben)(ben)Œç›®æ ?

(3) å¤(chan)–部数æ®(kan)åQšå¤–链数é‡å(gan)’Œ(nin)è´¨é‡ã€å…¨ç«™å¤–链ã€é¦–™åµå¤–链ã€å“牌知å(yang)度ã€?

我们(hua)需è¦ä»Ž˜q(ma)™äº›æ–(kou)(kou)šw(gui)¢æ(shou)¥ä¼˜(hong)åŒ(chen)–工作,所ä»(xi)¥æˆ‘ä»(xi)¬éœ€è¦å(huo)¯¹æ¯ä¸€æ–(kou)(kou)šw(gui)¢éƒ½æœ‰ä¸€ä¸ªè¯¦¾l†å¯è¡(chen)Œçš„计划ã€?

¼‹®å®šSEO目标åQŒåˆ¶(bu)å®(yue)šæ•´(qi)个站点SEO优化æ–ÒŽ(gui)¡ˆ

3ã€(mo)?¾|(xiang)‘站用户¾Ÿ¤åˆ†æž(man)ï(xie)¼Œ¼‹(yun)®å®š¾|(xiang)‘站关键è¯ï¼š

分æž(jian)äº(bang)†è§£å®¢æˆ·(jiong)çš(fei)„用(ke)æˆ(xi)ïL¾¤åQŒç½‘(xiu)ç«(ku)™æ‰€(ji)属的ç›(sui)®æ ‡ç”¨æˆ·(jiong)¾c(ling)Õdž‹(yi)åQŒä¸(zhen)åŒç½‘(xiu)ç«(ku)™å±žæ€§æ‰€(ji)需çš(fei)„ç›®(ju)æ ‡ç(yun)”¨(ke)æˆ(xi)·ä¸(zhen)åŒï¼Œä»Žè€Œåšå‡ºå‡†¼‹®çš„客户(jiong)è¥é”€(zan)

销售,(ren)è€Œä¸æ˜¯SEOå’(xia)ŒåŽ»SEO。在(œ¨)¼‹(yun)®å®šç”¨æˆ·(jiong)¾Ÿ¤ä¹‹(ce)åŽï¼Œ(ren)æˆ(xi)‘们开始研(ye)½I¶å’Œ(nin)分æ(ji)žå®(yue)¢æˆ·(jiong)¾|‘站的关键è¯(guan)。选择å…(wei)³é”®è¯ç(qu)š„原则是以用户(jiong)为导å‘ï(xi)¼Œ(ren)

从ç(tiao)”¨(ke)æˆ(xi)ïLš„角度(hai)æ¥åˆ†(ke)æžä»–们会用什(rou)么å(guo)…³é”®è¯æ¥æœç´¢ç½‘(xiu)(xiu)ç«(ku)(ku)™ç(zan)š„产å“å’Œæ(shen)œåŠ(e)¡ï¼ŒåŒæ(shen)—¶(lu)˜q˜è¦ä¸(juan)Žå®¢æˆ(xi)äh²Ÿé€šï¼Œ¼‹®å®š¾|(xiang)‘站的关键è¯ã€å®¢æˆ(xi)ïL½‘(xiu)(xiu)ç«(ku)(ku)?

¾|‘站的æ(juan) ¸å¿(jian)ƒå(fu)…³(gua)键字ä¸ä¸€å®šæ˜¯(yi)热门的ï(che)¼Œ(ren)但准¼‹?

å…(wei)(wei)³é(chou)(chou)”®è¯æŒ–(yi)掘工å…(wei)(wei)øP¼š˜q™é‡Œç‰(jian)¹åˆ«æŽ¨è(lun)癑ֺ¦åŽå°å…(wei)(wei)³é(chou)(chou)”®è¯æŸ¥è¯¢å·¥å…(wei)(wei)·å’Œè‰¾æ¹›å…(wei)(wei)³é(chou)(chou)”®è¯æŽ¨è挖(yi)掘工å…(wei)(wei)—÷€?

4ã€?¾|‘站修改和内部优化:

¾|‘站修改(xi)åQ(ben)?

 (1) ž®(hao)†å(gong)Ѝ(nian)æ€ç½‘ç«™æ›´æ”¹äØ“é™æ€æˆ–伪é™(run)æ€?éœ€è¦æŠ€æœ¯æ”¯æŒ?

(2) ¾lŸä¸€¾|(xiang)‘å€åQŒå(han)š(cha)301é‡å®šå‘ã(dong)€?

(3) æ·Õd(hui)Š ç«™ç‚¹åœ°å(ban)›¾ã€é“¾æŽ¥æ¿ã€åš404错误™åµé(dian)¢½{?

¾|‘站内部ä¼(mei)˜åŒ–åQ?

æ ‡é¢˜ã€æ(gui)(jian)(jian)˜q(ma)(ma)°æ ‡½{‘Ö†…å®(yue)ÒŽ(jian)(jian)˜q(ma)(ma)°ç(ban)š„æ’(æ’)°å†™åQŒåšå¥(lian)½ç«™ç‚šw“¾æŽ¥ã€å›¾ç‰‡å(jiong)’Œ(nin)alt标签çš(fei)„æ(juan)(jian)(jian)˜q(ma)(ma)ŽÍ(bang)¼Œåˆç†å¸ƒå±€(long)关键(yang)è¯(xuan)å’Œ(nin)关键(yang)è¯(xuan)密度,åšå¥½™åµé(dian)¢å†…å(yi)®¹çš(fei)„ç(tong)›¸å…Ïx€§ï¼ŒåšæŒåŽ(zha)Ÿåˆ›æ–‡ç« å†…å(yi)®¹çš(fei)„æ(juan)›´æ–°ç(ban)­‰(li)ã€?

ç›(sui)®å‰(shan)åQ(ben)(ben)Œåœ¨æŽ’åæ—Óž¼Œä¸(juan)计入分(ke)敎Í(bang)¼Œ˜q(ma)(ma)™å¯¹æŽ’åæ²¡æœ‰(shi)(shi)ç›(sui)´æŽ¥å½±å(bian)“ã€(mo)‚ä¸(zhen)˜q(ma)(ma)‡ï(jun)¼Œä¸(juan)€ä¸(juan)ªå¥½çš„æ(juan)˜q(ma)(ma)ŽÍ(bang)¼Œèƒ(jian)½å¤Ÿ­‘(zan)›_¤Ÿçš„æ(juan)„Ÿ(zhuo)动äh(han)åQ(ben)(ben)Œå¸å¼(liao)•äh(han)点击(xiang)åQ(ben)(ben)Œå¯¹æ(suo)(suo)(suo)高点击(xiang)çŽ(dui)‡éžå¸(ning)¸æœ‰(shi)(shi)å¸(ning)®åŠ©(zhi)åQ(ben)(ben)Œç(chu)‚¹å‡(fu)ÈŽ‡(އ)å’Œæµ(wu)é‡é(fan)ƒ½(shi)比è(pi)¾ƒå¤§ï¼Œ˜q(ma)(ma)™å¯¹å…³é”®è¯(xuan)æ(cao)Ž’å(yang)也很æ(zhuan)œ‰(shi)(shi)å¸(ning)®åŠ©(zhi)ã€(mo)‚因此,æ(suo)(suo)(suo)è¿°å¯ÒŽŽ’å(yang)æ(cao)²¡æœ(lian)‰ç›´æŽ¥åª„å“,但间接地åQ(ben)(ben)Œå®ƒä¹Ÿä(cuan)¼šæœ(lian)‰åŠ©(zhi)于排å(yang)。此外,æ(suo)(suo)(suo)è¿°çš„ç(tong)‰¹ç‚¹ä¹Ÿå¾ˆæ(zhuan)œ‰(shi)(shi)é™(yao)。尽é‡ä(ren)¸(zhen)è¦è¶…˜q(ma)(ma)?0ä¸(juan)ªæ±‰å­?

™å(luo)µé(dian)¢ä¼˜åŒ–(yi)的第äº(bang)Œé(yue)ƒ¨åˆ(rou)†æ(ji)˜¯æ–‡æœ¬

ä¸(juan)Žæ ‡é¢˜ä¼˜åŒ–ä¸€æ øP¼Œ(ren)我们应è(pi)¯¥æŠ(ge)Šå…³é”®è¯æ•(suo)´åˆåˆ°æ–‡æœ(lian)¬çš„å…(wei)³é(chou)”®ä½ç(qu)½®åQŒä½†æ˜¯æˆ‘们也应è(pi)¯¥è€ƒè™‘è¯(xuan)­ä¹‰(jun)。我们ä¸åº”è(pi)¯¥ä¸(juan)ÞZº†æ•(suo)´åˆå…(wei)³é(chou)”®è¯(xuan)而刻æ„(yi)写作,(ren)˜q(ma)™æ ·å¥å­ž®×ƒ¸‹¹(xian)畅了ã(hai)€‚è¿™(san)æ øP¼Œ(ren)用户体验éžå(tai)¸¸å·®ã€?

在文æœ(lian)¬ä¸­è‡(nie)ªç„¶æ•´åˆå…³é”®(yang)è¯ï¼Œä¼šæ¶‰å(hong)Šè(ju)¯é¢‘和密度的概念,è¯é(zui)¢‘是什ä¹(cen)?关键(yang)å­(ying)—出现的(qing)‹Æ(rao)¡æ•°ã€‚密度是关键(yang)å­(ying)—出现的(qing)‹Æ(rao)¡æ•°é™¤ä»¥™å(luo)µé¢ä¸Šå¯è§å•è¯çš„(qing)æ€ÀL•°;

ç„¶è(duo)€Œï(e)¼Œ(ren)(ren)从è(zhi)¯(guan)频和密度æ¥åˆ¤(yin)æ–(kou)­ç½‘(xiu)™å늚„相å(gao)…³æ€(hao)§åƈä¸å‡†¼‹(yun)®ã€‚éš(ti)ç€æ(æ)œçƒ¦å¼(liao)•擎½Ž—æ(he)³•的凾U§ï¼Œ(ren)(ren)我们需è¦(xia)计½Ž—æ(he)›´(wu)å¤(chan)šç(yang)š„东西åQŒæ‰€ä»¥æˆ‘们ä¸å¿…æ‹…(yuan)心关键字(­—)的密度有å¤(chan)šå¤§ã€(mo)‚å(xiao)½“ç„Óž¼Œ(ren)(ren)˜q™æ˜¯å¥½ç(jie)š„ã€(mo)‚但(cheng)æ˜(tuan)¯ï¼Œ(ren)(ren)æ–(kou)‡æœ¬ä¸­å‰50åˆ?00个è¯(guan)çš„æ(juan)ƒé‡æ¯”(shen)较高åQŒæ‰€ä»¥æˆ‘们的目标关é(chou)”®è¯(xuan)ä(zhan)¼šå‡ºçŽ°åœ¨æ–‡ç« çš„é¦(di)–段;

¼‹®å®šSEO目标åQŒåˆ¶(bu)定整个站点S(sun)EO优化æ–ÒŽ¡ˆ

5ã€?¾|‘站代ç (cong)优å(hua)Œ–

包å«(guo)™åµé¢(kui)代ç ã€(mo)ä(heng)¸‰(zhu)个标½{?标题ã€(mo)关键字ã€(mo)说æ˜?åQŒé(yue)œ€è¦å¡«å†™æ­£¼‹(yun)®çš„内容æˆ(xi)–调用代ç ã(bing)€?

™åµé(dian)¢çš„H1æ ‡è(cong)®°å(hong)ªèƒ½(shi)出现ä¸(juan)€‹Æ¡ã€‚H1æ ‡ç(yun)(yun)­¾å(hong)¯ç”¨(ke)于文(yun)章页é¢ä¸­æ–(kou)(kou)‡ç(yun)(yun)« (wu)的标题,其他™åµé(dian)¢å(hong)ªèƒ½(shi)使用(ke)H1æ ‡ç(yun)(yun)­¾ä¸(juan)€‹Æ?ž®(hao)†H1æ·ÕdŠ (ji)到é‡(dun)è¦å†…容和æ–(kou)(kou)‡æœ¬(long)ä¸(juan)?。Hå…¶ä»–æ ‡ç(yun)(yun)­¾å(hong)¯é€‚当使用(ke)ã€?

æ ‡ç(yun)­¾æ˜¯ç½‘(xiu)站所(ji)有链接的(qing)æ ‡ç(yun)­¾ã€(mo)‚页é¢ä¹‹é—´çš„(qing)è·(wen)Œ™{是通过ä¸(juan)€ä¸(juan)ªæ ‡è®îC(ban)»£ç (lian)æ¥å®žçŽ°çš„ã€‚æ(yong) ‡½{„¡š„(qing)å±žæ€§éœ€è¦æ ¹æ®ç”¨æˆïLš„(qing)ä½(huan)“验(bi)æ·Õd(hui)Š (ji)ã€(mo)?

打开(fou)它有å›(qie)›ç§æ–¹å¼åQšblankã€selfã€parentã€T(fu)opåQŒå…¶ä¸­æœ€å¸¸ç”¨çš(fei)„两(fu)¿U是blankã€self

å…¶ä(duo)¸­(fu)SRCæ˜(tuan)¯å›¾ç‰(jian)(jian)‡çš„地å€åQŒALTæ˜(tuan)¯å›¾ç‰(jian)(jian)‡çš„说æ(cun)˜ŽåQŒALT对于优化é(wei)žå(tai)¸¸é‡è¦åQŒä¸Šä¼ å›¾ç‰(jian)(jian)‡æ—¶å¿…须填写ALT属性ã€?

6ã€?¾|‘ç«™é“(yu)‘־设:

¾|(xiang)‘ç«™å¤(chan)–é(er)“¾å»ø™®¾åº”注é‡ç›¸å…Ïx€§å’Œæ™®é(dan)性。æ(yong)œ‰(shi)(shi)很多æ–ÒŽ³•å(hong)¯ä»¥å»ºç«‹é“¾æ(ju)Ž¥ã€‚æ(yong)œ‰(shi)(shi)链æ(ju)Ž¥äº¤æ¢ã€èÊYæ–‡æäº¤ã€ç(quan)›®(ju)å½(qian)•æ(chen)交ã€ç(quan)‹¬ç«(ku)‹è®¿å®¢ã€åˆ†¾cÖM¿¡æ¯ã€é»„(li)™å늽‘(xiu)ç«(ku)™ã€æäº¤æœç´¢ã€ç(quan)¤¾äº¤æŽ¨(sha)(sha)òqÑ€å¾®åšæ(dong)ލ(sha)(sha)òq¿ç­‰ã€?

7ã€?分解SEOé˜(qu)¶æ®µç›®æ ‡åQ?

以结果æ€ç»´ä¸(juan)ºå(hong)¯¼å‘è(kui)§„åˆ(rou)’工作ï(jie)¼Œåˆ(rou)†è§£SEO目标åQŒæ(shen)”¶å½(qian)•年度目(ju)æ (luo)‡ã€å(huo)­£åº¦ç›®(ju)æ (luo)‡ã€æœˆåº¦ç›®(ju)æ (luo)‡ã€æ¯(chuang)周目(ju)æ (luo)‡å’Œæ—(zu)¥å¸¸(fu)å·(chen)¥ä½œã€‚让å·(chen)¥ä½œä¸(juan)€ç›®äº†(jian)ç„(lao)Óž¼Œæé«˜å·(chen)¥ä½œæ•ˆçއã€?

8ã€?¾|‘站效果监测与分æžï¼š

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